Subliminal Advertising?

heineken.jpgIt’s common knowledge that Light beers are typically marketed to women, so when Heineken (known notoriously for their slogan “Don’t Touch my Heinie!”) released Heineken Light, naturally their target market followed suit. However, the packaging designers took their double-entendre branding one step further with the new labels for the product. Is it just me? or is there something distinctly phallic about this design? I hate to say it, but I feel emasculated by a beer.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.