A few months ago, I posted a blurb about subliminal advertising in use today (See: Subliminal Advertising) in reference to the Heineken Light labels that looked strangely phallic.
Recently, I saw this video on Youtube that, while funny, really has nothing to do with the product it’s promoting—Rolling Rock. The most interesting thing about it, however, is the logo plate at the end. If I thought that the Heineken Light labels were subliminally phallic, I must consider this plate to be a superliminal advertisement.
07/11/2007 – Video Updated
They removed the second “ball” from the logo plate on the Rolling Rock site. How very interesting…
In Europe we drink a lot of Heineken and everybody is taking weight over the last years, but we even van’t get Heineken Light, it simply doens’t exsist overhere. Anyway the video was funny. Cheers!
Glad you appreciated the video.
As a side note, we only have Amstel Light over here. AFAIK, they don’t bottle/distribute regular Amstel. Weird, huh?
I only had a regular Amstel once, when I traveled to Europe. next time I’m there, I owe you a beer. 🙂
Hi Don, Amstel Light was made for the US-market. After it’s succes over there they started to sell it in Europe. The “Light-beer Hype” is only just starting up in Europe. Regular Amstel is pretty popular in Europe but I think it’s to “high call” to market it in the US now after everbody is drinking the light one. Cheers!