Why logo design does not cost $5.00

Great article by Aussi Designer Jacob Cass about identity design budgeting and understanding of fees. Here’s a little taste:

Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business and this is why I am going to outline some very important facts telling you exactly why logo design should not cost $5 and why your logo is not something you should take lightly. In broad terms, I will do this by comparing “cheap logo design” to “professional logo design” and I will outline the reasons why professional logo designers do not charge such low fees and why you should invest in a professional logo design.

(Thanks to Ryan Seslow for sending me this link.)

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3 Comments
  1. Jacob Cass says:

    Thank you Don for the link and Ryan for sending it :)

  2. […] light of Jacob Cass’s wonderful article on “Why logo design does not cost $5.00″ and the viral video on “The Vendor-Client Relationship – in Real-world […]

  3. jimmy jhon says:

    Great article by Aussi Designer Jacob Cass about identity design budgeting and understanding of fees. Here’s a little taste:
    Read more: http://don.citarella.net/2008/05/29/why-logo-design-does-not-cost-500

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Posted by

Don Citarella

Posted on

May 29th, 2008

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