Monthly Archives: April 2009

Sensory Integration

My mom forwarded me the below statistics and, while I’m unable to validate them or find any proof that they’re correct, I still find them fascinating. If anyone else knows something about this, please feel free to interject.

  • ­The brain needs movement every 20 minutes or it starts to disengage.
  • ­The child’s brain needs vestibular movement (spinning, twirling, rocking) in order to develop properly.
  • ­Brains that developed after 1980 are often referred to as the “digital brain”. These brains have developed completely different from brains that developed prior to the electronic explosion.
  • ­Brains developed prior to 1980 are able to problem solve and apply knowledge stronger than digital brains.
  • ­Digital brains (after 1980) are able to multi-task stronger than brains developed prior to 1980.

Posted on

April 15th, 2009

Category

Miscellaneous

Tags

Verizon just got Verizoned

screenshot13

For the past few years, a bunch of us designers have been referring to companies that changed their logos for a hideous abomination as companies that got “Verizoned”. Obviously, this stems back from when Bell Atlantic changed their in-utero Wachovia logo to the Star Trek abortion that it has been for a few years.

Since the inception of that term, a number of logos have been “Verizoned”, including Pepsi, Blimpie, The London 2012 Olympics, etc. But now, Verizon, themselves, have been Verizoned.

Please don’t get me wrong, normally ANYTHING other than the existing Verizon logo would be great. But they just turned it into Skype. This might have something to do with them getting sued by the State of New Jersey. I get the feeling that every 5 years, Verizon changes their logo to try to escape impending bad publicity. After all, isn’t that why they abandoned the name “Bell Atlantic” in the first place? And, if so, why not just go back to it? Of all three logos, Bell Atlantic had the nicest/most original. And now, with Wachovia (the bank, not the Securities/Investment company) going bust, there’s much less competition for the identity. Actually, why not just take the Wachovia name/logo? Since they’re in the business of stealing existing brands (Skype), revert to the original logical progression from Bell Atlantic and just update the mark to feel more current (read: Wachovia) and put this whole ugly Verizon business behind you.

ba

Posted on

April 1st, 2009

Category

Miscellaneous

Tags