In 2005, Sharon Haskell contacted era//404 to work with her on developing the portfolio site for Lorne Michaels‘ production company, Broadway Video. era//404 previously worked with Ms. Haskell on the site for her motion, still-life and collage work, sharonhaskell.com. The site enjoyed four years of steady traffic until Broadway Video updated their branding and marketing campaign.
This is when Creative Director, Katherine Burke, returned to era//404 to develop a new site that was in-line with the production facility’s new image. This morning, nearly four years to the day, the new site launched.
The site incorporates 80+ streaming videos in entirely dynamically loaded content, deep-linking through SWFAddress, daily news/press updates with advanced searching and RSS feeds, archival footage and information about the production facility’s legacy over the last 35 years.
[...] we use CityBold for all the headlines in Broadway Video’s news site. Broadway Video’s portfolio site is built in Flash, which embeds fonts. But the news site uses WordPress (just like [d]online!) so Cufón is the only [...]