myPANTONE for the iPhone

November 30 2009 Categorized Under: Mobile Comments: One

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I don’t have an iPhone. And if you know anything about me, you probably know that I would never really want one. I’m on my phone too much as it is and can’t imagine creating a situation where I’d want to be on it more. I’m happy with my HTC TouchPro (though I wish it had a longer battery life) and find 99.9% of the applications that I’ve seen on the iPhone to be worthless; along with the animations, bells & whistles of the phone itself.

However, that said, I really find the myPANTONE app to be incredible. Take a look at this list of features:

Get your color inspiration and create your color scheme from these PANTONE color system libraries:

  • PANTONE MATCHING SYSTEM® (coated, uncoated and matte)
  • PANTONE Goe™ (coated and uncoated)
  • PANTONE Pastels (coated and uncoated)
  • PANTONE FASHION + HOME (paper and cotton)
  • Includes sRGB, HTML and L*a*b* for all colors

You can capture and extract colors from photos and snap to the closest PANTONE Color:

  • Images loaded on your iPhone
  • Directly from images taken by your iPhone camera

Automatically generates harmonious color combinations

Cross-reference PANTONE colors to other PANTONE color libraries

Once you have created your color palettes you can then share them in a variety of ways:

  • E-mail an HTML image of your palette
  • E-mail color palettes that can be used in the Adobe® Creative Suite® (.ase files), QuarkXPress® and CorelDraw®
  • Upload to the myPANTONE.com palette sharing web site

Other features include:

  • Text and voice annotation of palettes
  • Post notifications of new palettes to Twitter and Facebook
  • GPS tagging of palettes

There’s a video tour by Glenn Fleischman on YouTube and Pantone.com. And I imagine each new version will allow designers to perform more useful and intuitive tasks. And I’m not just saying this because we built the Facebook app, either.

The only other application that I would consider to be as helpful, if my meager testing of it proved it even worked, would be the What The Font app by MyFonts.com. I don’t know if it’s the iPhone’s crappy camera or the application’s poor calibration—the application on their site also seems lacking as of late—but I couldn’t get it to suggest fonts even mildly similar to the one I was seeking.

 

It’s like twitter. Except we charge people for it.

November 30 2009 Categorized Under: Humor, Rants Comments: None

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In light of Jacob Cass’s wonderful article on “Why logo design does not cost $5.00″ and the viral video on “The Vendor-Client Relationship – in Real-world Situations”, Fischstix forwarded me this lovely exchange between Australian author and freelance designer and a former Ogilvy business developer turned entrepreneur.  The only reason I laugh is because I’ve been in this situation all too often and laughing hides the anger.

 

The League of Moveable Type

November 29 2009 Categorized Under: Typography Comments: None

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These online typographers are fed up with the “old fontstacks of yesteryear”. So they’ve compiled a wonderful little online resource of fonts to use for @font-face, cufon, and open-source type. Serifs, sans-serifs, specialty, grunge and ding-bats. The League of Moveable Type touts “no more bullshit” and invites typographers to come join their revolution. Consider me enlisted. Read more…

 

What is Google Chrome OS?

November 19 2009 Categorized Under: Technology Comments: None

Telling the story of Google Chrome and how it inspired an operating system. Produced by Epipheo Studios.

BTW, I have Google Wave Preview and about a 1/2 dozen colleagues on it, yet, I still haven’t manage to catch someone online to play around with it. Will you add me so I can test with you?

 

Graphics by Alexis Mark

November 14 2009 Categorized Under: Illustrations Comments: None

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Above is the work of British-born graphic designer and illustrator Alexis Marcou. I absolutely love his style, sense of energy and motion, and even the font (original?).  I found this on Daily Art Press and there are a number of other renderings worth a moment of your time.

 

[d]online Typeface

November 9 2009 Categorized Under: Typography Comments: 3

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That’s right! [d]online now has a new signature. Read more…

 

DKLB BKLN

November 9 2009 Categorized Under: Digital, Web Comments: None

era//404 recently had the privilege at working with the branding gurus at CO-OP Branding to develop the site for DKLB BKLN, a new luxury Brooklyn property. The site features specifications about the units and amenities, an urban exploration of Fort Greene and a host of pictures, renderings and data about the property and surrounding area.

DKLB BKLN - Intro Animation, by era//404 Creative Group, Inc.

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