Since August 2010, [d]online Medium has been downloaded 13,643 times on dafont.com. Since January 2011, era404 Regular has been downloaded 7,619 times. And as I watched these numbers continue to rise, a collective 21,000 downloads of my typefaces, I began to wonder if people were only downloading them because they were free or if people liked them enough to spend some money on them.
As such, I’ve moved my foundry to MyFonts.com, which allows me to sell each of them for the nominal price of $20 (with 50% going to the site, 50% going to me). It’s not a lot of money, but enough to test the theory that people like the typefaces enough to seriously consider purchasing them rather than downloading them on a whim. My thought is that, of the 21,000 downloads to date, I would retain about 5% if the fonts weren’t free (roughly 1,050 purchases). Other friends have suggested that this could be considerably higher. A few have implied that nobody would spend money on them.
Every once in a while, my studio receives an email from someone that has downloaded era404 Regular and requested permission to use the font for corporate work. Mike noted that [d]online Medium is currently employed in advertising on the side of NYC city buses. So my belief that the fonts would still be desirable if they weren’t free must have some merit. Now it’s time to put this theory to the test.
Those interested in the fonts can purchase them from MyFonts.com for $20, here. Or browse directly to the [d]online Medium or era404 Regular pages. If you like them and think they’re worth the pittance I’m asking, I certainly encourage you to purchase one or both. If not, drop me a comment below and let me know what (if anything) you think they might be work. Thanks!