There’s no denying that mobile phones have grown to become an increasing part of our lives. In fact, there’s a 42% likelihood that you’re reading this newsletter on your phone or tablet device, up 10% from last March. And in most cases, mobile applications would probably be overkill for your business or brand, where a beautifully designed, responsive newsletter (such as this one) will more than suffice. However, if you’re looking for something more than emails, here are some things for you to consider.
There’s a big difference between a mobile website and a mobile application. Before you can evaluate the benefits of either, it’s important to understand the key differences between the two. Both apps and mobile websites are accessed on a handheld devices such as smartphones (e.g. iPhone, Android and Blackberry) and tablets.