In this infographic by Muse Design, which has a curious mix of “color” and “colour” (homogenized below for your convenience), the designer provides some color commentary (so to speak) as to what colors consciously and subconsciously say:
Our minds are inherently programmed to respond to color. They shape our thoughts and emotions. And according to studies, color affects more than mood — it has the ability to change our buying habits. Color can invoke as much as an 80% change in motivation when it comes to online shopping, advertising, and marketing campaigns.
Color is one of the most powerful forms of non-verbal communication designers use. Color offers an instantaneous method for conveying meaning and messages in logo design. It’s important for designers to use color appropriately and understand the meaning behind the colors they choose. Each time we appreciate a logo design, we should take time to ponder the meaning of the colors chosen and how they were meant to influence our purchasing decisions.
While perceptions of color are somewhat subjective, some color effects have universal meaning. Here are some examples of how different colors are perceived, and logos that were designed to aggressively or subtly reach their market.
(Original link on Visual.ly)