See that little orange circle in the tab of your browser? That’s a favicon. The little 16×16 pixel square isn’t there just for looks. It has a subtle – yet important – role in building the brand on your website. When a visitor sees one, it’s a strong indicator that they came to the right place – which can also be reassuring in a sense.
But a 16 x 16 ICO file just won’t cut it anymore.
If your’e a developer building apps for iOS or Android, you’ll need to generate a number of icons before your application will even be submitted for review and approval. More importantly, app icons provide strategic marketing and promotional purposes. If a picture is worth a thousand words, then your app icon is worth more than any other asset for your mobile or tablet app. Your app icon is the most evident element of your branding, both on the home screen of the users devices and in the app store where they make the decision to download.
Read the original article on ERA404’s Blog: