God I really, REALLY wish they seized this opportunity to get rid of Continental’s dated globe icon. It looks like all they did was change the font to a Gothic face and call it a day. What a waste of a great chance to reinvent themselves.
If you could redesign any brand, which would it be? This was the question asked of Base, a Brussels-based design firm, recently by Viewpoint magazine, The Future Laboratory’s bi-annual magazine about trends, brands, futures, and market strategies. Read their blog post, here.