Fore-Edge Paintings in 19th Century Books

Fore-edge painting, which is believed to date back as early as the 1650s, is a way of hiding a painting on the edge of a book so that it can only be seen when the pages are fanned out. There are even books that have double fore-edge paintings, where a different image can be seen by flipping the book over and fanning the pages in the opposite direction.

(via This is Colossal)

Facebook Moleskine Sketchbook

Facebook Moleskine SketchbookI think I’m going to make a Facebook Moleskine Sketchbook for myself, and people like myself, who would rather draw caricatures of friends rather than read the banal, tiresome updates of real friends. The illustrations in this mock-up were pulled from old sketchbooks, as well as a line drawing of the Red, White & Bubbly, in Brooklyn. The status and life events by my fictitious friend, Walter Sobchak, were pulled from IMDB’s listing on The Big Lebowski.

 

Book Trailer: ROOM, by Emma Donoghue

My company, ERA404 Creative Group,  just finished editing this book trailer for the new novel by Emma Donoghue, “ROOM.” The book has already been shortlisted for the 2010 Man Booker Prize and has received a ton of wonderful publicity. This video was shot in the client’s audio lab at Little, Brown and Company. The actor is the son of publisher Michael Pietsch and is actually a very good artist. Coaching a little kid to draw poorly is more difficult than it sounds, but he did a wonderful job anyway.

While I selected the script, edited the audio and directed the shoot, the editing and cinematography was done by Mike Citarella and the video was shot under the guidance and creative assistance of LBC Marketing Maven (and Craft Services for the shoot), Amanda Tobier. The official site for ROOM (www.roomthebook.com) is expected to launch next week.

This is the third video we’ve concepted for a book. The first was the viral video (NSFW) for Charles Bock’s “Beautiful Children,” which rocketed through the web with the help of Adrants and Gawker articles. The second was for Joshua Ferris’s “The Unnamed” web site, which showcases surveillance video from Grand Central Terminal.

Random Musings III

Sir, this area is just for waiting

After just having returned from a month researching my family in Italy (we were able to trace our family back to 1200 when previously we couldn’t get past 1860), I noticed the prevalence of the green man over The States’ preference for the red word “Exit”. But I also saw a number of signs that I felt were funny. Here’s one for the “waiting area” of an airport. In a place where iconography is especially important due to so many international speakers around, I initially thought this was a sign for the bathroom.

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ERA404 Launches “Eating Animals”

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ERA404, who has worked with author, Jonathan Safran Foer, on The Project Museum (his personal site) and Who is Augustine? (the exploratory site for Everything is Illuminated) just launched the site for Foer’s much anticipated third book, Eating Animals (Little, Brown and Company, 11/2009). This book, though focused on the same audiences as his fiction, departs from his traditional work in that it is an exploration on his paternal concerns for meat consumption. Watch the trailer, learn about the book and author and interact in the Eating Animals forums.

Be careful, though. He has already converted Natalie Portman. You could be next…