I’m happy to announce that Citarella Gothic Regular is available for download at MyFonts.com. Thanks to everyone for the kind words and encouragement since I released Citarella Gothic Ultralight back in January. Your support (and purchases) has really been a tremendous help in pushing this project forward. Thank you!
I’m happy to announce that Citarella Gothic Ultralight is officially on-sale at MyFonts. Here’s the description:
About Citarella Gothic:
In seeking a strong, utilitarian gothic alternative for Helvetica, we’re left with few options for unobtrusive functionalism. As such, I decided to create the Citarella Gothic family. The ligatures are characteristic of the signage and architecture around Sarno, Italy, where the Citarella family originates. The sweeping arcs, broad counters, and clean swashes allow for the architectural design to be imbued with the warmth and humanity of its namesake.
Over time, I hope to extend the family to other weights and styles, but decided to start with the ultralight version and work my way through black. In the meantime, visit MyFonts.com to play around with the font. Your feedback is appreciated, as is, of course, your patronage.
This is the beginning of a new type family that I’m working on, tentatively titled Citarella Gothic. I’m beginning with the Ultralight variant (seen above) and will be working through Black. I’d originally liked the idea of calling the font Citra, but a cursory Google search reveals there are already a number of brand names associated with Citra, so I may default to my last name. After all, I already have fonts named after this blog and my company, so why not create an eponymous one?*
The sizing and kerning are very rough, though your thoughts and feedback are certainly appreciated. Incidentally, here‘s a homework assignment from kindergarden my mom found in our basement. Apparently, I was designing fonts at Age 5.
* It’s not egoism if Francois Didot, Claude Garamond, Nicolas Jenson, Lucian Bernhard, Hermann Zapf, Giambattista Bodoni, Adrian Frutiger, John Baskerville, William Caslon, Eric Gill, Ed Benguiat, Frederic Goudy, and Herb Lubalin all did it.
You may’ve noticed a new logo up there in the right corner of [d]online. To celebrate 10 years since I created my studio, era404 Creative Group, and because my stationery was finally running out, we felt it was time to update our brand.
Over the last decade, era404 has truly transformed from a design and development shop to one that provides comprehensive, strategic campaigns. Our best projects—the most rewarding and enjoyable ones—have spawned from relationships with clients that have fully embraced our nature as an ideas company. This is to say that when clients approach us with ideas, they hire us for more than just implementation. Rather, we’ve been privileged to be involved from Day One concepting through the complete process of strategy, design, development and continued maintenance of their campaigns. With these projects, we’ve had the pleasure of not only participating in the growth of their ideas and bringing them to life, but helping shape them with our knowledge and experience in the industry. Read more
As I wait in jittery, excited anticipation of my big trip back to the old country to see the rustic villa where my grandfather was born in 1909, I have been asking a number of friends about their recommended off-the-beaten-path must-dos in Italy.
I was initially quite proud of this until I visited some of the travel maps of friends, which look like glitteringly decadent Christmas trees. My lowly map, if you notice, has no dots west of the Mississippi—which will change for Todd’s wedding this July—and only sparse locations in Eastern Europe. I’ve been to less than half of the world’s continents and have predominantly traded in dollars, pounds and euros (and pre-euro currencies). And while I’m struggling to become less sedentary, I’m merely posting this pitiful map to show to the friends who’ve asked about my previous travel experiences.
That said, if you find yourself in any of the following locations this June, let’s get a Prosecco and Peroni:
– Anywhere in Tuscany
– Anywhere on the Amalfi Coast
– Anywhere on the Ligurian Sea
And, if you’ve been there before, let me know of some things you recommend!