ERA404 just updated the Spring 2010 Fashion Colors for our PANTONE® Moods Facebook Application!
While working on a new project for ERA404, I received a great tip from Zeh, my Flash Obi Wan whom you’ve no doubt read me gushing about in the past. The site (which will be launched at the top of 2010) is centered around a video loop. The loop began as a 208MB raw Quicktime video clip shot by one of ERA404’s video directors/editors, Greg Stadnik (you may remember his work from our Beautiful Children viral video that was featured in Gawker and AdRants last year). The clip was then scaled in 1/2, compressed using the On2 VP6 codec, imported into flash and then manipulated manually. The final SWF was 3.12MB, but the quality suffered terribly.
This is when Zeh clued me in to video smoothing. It’s the same principle as bitmap smoothing, since embedded video clips are technically just an image sequence. The result was night and day. The left half of the below screenshot shows video smoothing set to true, where the right shows smoothing set to false.
Note that this is just the beginning of this site with the radial gradient and scanlines stripped away to accentuate the smoothing detail. Overall, it’s an easy way to preserve quality without increasing loadtime, memory or processor demand. Give it a try. I’m sure you’ll be as pleasantly surprised as I was by the result.
That’s right! [d]online now has a new signature. Read more
ERA404 recently had the privilege at working with the branding gurus at CO-OP Branding to develop the site for DKLB BKLN, a new luxury Brooklyn property. The site features specifications about the units and amenities, an urban exploration of Fort Greene and a host of pictures, renderings and data about the property and surrounding area.
I know how excited you have been to read my sparse @citarella twitter tweets. AND how you’ve reveled in finding ERA404’s quarterly newsletter in your inbox, too. So have I got a surprise for all the [d]online readers. Now you can get ERA404 news, product and project information served directly to your browser and mobile devices more than four times a year. That’s right! ERA404 is now on twitter (as if you couldn’t tell by the post title.
Add us here: http://www.twitter.com/era404