The Everyday, Zoomed

As fascinating as it is to see normal, everyday objects magnified 1,000x plus, it’s even more enjoyable to distance yourself from their identification and appreciate their texture, palette, composition, and beauty as stand-alone pieces of art.

These photo serve to supplement my William Legoullon’s Microscopic Drinks post from June 2012, and Caren Albert’s Food Photos, from July 2011. The original article was shared with me by sarak8, and discovered on ViralNova. I’ve narrowed them down to my favorite selections which are, like the sharer of this link,  the most breath-taking. Unlike the original article, however, I’m choosing to hide the object of magnification to allow you the enjoyment of them detached from their object of origin. If you’re dying to know, hover over the image for tooltip or scroll to the bottom of the article for a list.

1. postage stamp, 2. banana slice, 3. blood clot, 4, human eyelash, 5. used dental floss, 6. football jersey, 7. guitar string, 8. needle and thread, 9. salt & pepper, 10. instant coffee crystal, 11. stitches on a dog’s skin, 12. toilet paper, 13. velcro, 14. analog audio groove on a vinyl record

PANTONE® Moods Widget

Maybe you’ve noticed that colorful rotating widget to the left of this post (when this post was on the home page). That cool little plug-in was created for PANTONE® as part of our Facebook Moods project. The two panels show realtime Moods posted to Facebook, and a digest of the previous day’s most popular color, keyword and city. In terms of cities and their magnitude of Moods posted, by the way, São Paulo has got us beat by almost 400%:

Popular Locations/Colors

You can see all Pantone Moods trends by clicking here, after you’ve logged in to Facebook and approved the application. And, naturally, you can see your mood show up on the widget simply by posting a new one and waiting for the widget to cycle through the most recent 15 moods posted.

Anyway, I’m curious to hear what you think about the widget. Drop me a line or post a comment below.

ERA404 Rebranding

You may’ve noticed a new logo up there in the right corner of [d]online. To celebrate 10 years since I created my studio, era404 Creative Group, and because my stationery was finally running out, we felt it was time to update our brand.

Over the last decade, era404 has truly transformed from a design and development shop to one that provides comprehensive, strategic campaigns. Our best projects—the most rewarding and enjoyable ones—have spawned from relationships with clients that have fully embraced our nature as an ideas company. This is to say that when clients approach us with ideas, they hire us for more than just implementation. Rather, we’ve been privileged to be involved from Day One concepting through the complete process of strategy, design, development and continued maintenance of their campaigns. With these projects, we’ve had the pleasure of not only participating in the growth of their ideas and bringing them to life, but helping shape them with our knowledge and experience in the industry. Read more