The following is a list, compiled by Derek Weathersbee of Creative Market.
As we round third plate to complete our 10th year of business at era404, it’s impossible not to reflect upon the previous decade’s successes and lessons. In fact, despite the enormous pride we have for our successes—the awards we’ve won, the opportunities we’ve been afforded, the pieces we’ve created—it was in the lessons that our company grew the most. We can only assume that the same way the triumphs and tribulations of a child’s first ten years shape his or her personality, a business uses its own experiences to analyze the risks it will take and the directions it will pursue.
The first ten years weren’t always easy. Read more
When I was a little kid, I learned the difference between long and short vowel. The teachers explained that an ? (long I), found in words like mile and fine, were signified by a macron, or horizontal line, over the letter. And an ? (short I), found in words like mill and fin, were signified by a breve, or tiny u, over the letter. Read more
I’m a sucker for creative packaging design. I think that’s the reason my mom sends these forwards to me. There is so much creativity when it comes to these that I’m simultaneously envious that I didn’t think of them and reverential for the designers who did. But maybe that’s how we’re supposed to feel. If, one day, my company is hired by a client to do packaging design, I’m excited to see what sort of creative ideas we can design together.
Two weeks ago, I turned 32-years-old. I’ve barely come to terms with the fact that half my life ago, I already owned a driver’s license and could legally drive in the State of Michigan. And now I’ve come to realize that next week marks the 10-year anniversary (the “tin” anniversary) of the date I threw everything into a U-haul and moved to New York City. Within the span of a week, I accepted a dot-com job offer, graduated from college, said goodbye to my friends and family, drove through the night and slept in a truck on the streets of Polish Brooklyn until I leased an apartment and began my new job days later. It was exactly 800 miles from my alma mater, five states away from the rest of my family and the longest week of my life.
Three years ago, I wrote a list of accomplishments to mark my 29th birthday. I won’t do that today as I’m afraid the undoing of some of those milestones would only depress me. And today isn’t a day to contemplate my own achievements, but rather to reflect on what New York City has done for me in the past decade. Read more