A Decade of Lessons in Small Business Management

As we round third plate to complete our 10th year of business at era404, it’s impossible not to reflect upon the previous decade’s successes and lessons. In fact, despite the enormous pride we have for our successes—the awards we’ve won, the opportunities we’ve been afforded, the pieces we’ve created—it was in the lessons that our company grew the most. We can only assume that the same way the triumphs and tribulations of a child’s first ten years shape his or her personality, a business uses its own experiences to analyze the risks it will take and the directions it will pursue.

The first ten years weren’t always easy.  Read more

The do’s and don’ts of Flash

This article was originally published on the Firstborn site on July 1, 2011, and is written by my buddy and Flash guru, Zeh Fernando:

The do’s and don’ts of Flash

Zeh Fernando, senior developer at Firstborn, rounds up the ultimate do’s and don’ts of Flash to explain how we can improve our workflow to create powerful, rich online experiences more efficiently.

Developing fully interactive websites is an amazing experience whose technology is in a current state of change.  We’re not only seeing big changes in terms of platforms used for that purpose – HTML5 anyone? – but also in the workflow employed when developing those (so called) rich websites.I think that Flash is a particularly acute example of the latter.  The platform has evolved a lot through the years, not only in regards to what it can do, but in how one should do it.  In that sense, the rich online experiences we create can now be more powerful than ever, so here’s a few pointers on how to get it done a little more efficiently.

Read more…

era404 Site Relaunched

After 10-years and a response to the new branding campaign for era404 Creative Group (read the press release here), we’ve finally relaunched our site to promote the new identity and better feature our newer work. The site will continue to be updated for the next few months, as we finish cutting our new demo reel and enhance our product offerings, but we felt it necessary to update the interface in the meantime to show the complete embrace of our new identity and updated mission.

Our Ten-Year Anniversary

Two weeks ago, I turned 32-years-old. I’ve barely come to terms with the fact that half my life ago, I already owned a driver’s license and could legally drive in the State of Michigan. And now I’ve come to realize that next week marks the 10-year anniversary (the “tin” anniversary) of the date I threw everything into a U-haul and moved to New York City. Within the span of a week, I accepted a dot-com job offer, graduated from college, said goodbye to my friends and family, drove through the night and slept in a truck on the streets of Polish Brooklyn until I leased an apartment and began my new job days later. It was exactly 800 miles from my alma mater, five states away from the rest of my family and the longest week of my life.

Three years ago, I wrote a list of accomplishments to mark my 29th birthday. I won’t do that today as I’m afraid the undoing of some of those milestones would only depress me. And today isn’t a day to contemplate my own achievements, but rather to reflect on what New York City has done for me in the past decade. Read more

ERA404 Relaunches BroadwayVideo.com

broadwayvideo

In 2005, Sharon Haskell contacted ERA404 to work with her on developing the portfolio site for Lorne Michaels‘ production company, Broadway Video. ERA404 previously worked with Ms. Haskell on the site for her motion, still-life and collage work, sharonhaskell.com. The site enjoyed four years of steady traffic until Broadway Video updated their branding and marketing campaign.

This is when Creative Director, Katherine Burke, returned to ERA404 to develop a new site that was in-line with the production facility’s new image. This morning, nearly four years to the day, the new site launched.

The site incorporates 80+ streaming videos in entirely dynamically loaded content, deep-linking through SWFAddress, daily news/press updates with advanced searching and RSS  feeds, archival footage and information about the production facility’s legacy over the last 35 years.

Visit BroadwayVideo.com