56 Months of Pantone Moods

If you haven’t already checked it out, the Pantone Moods Facebook application that was conceived and created by ERA404, has a history and trends tab. The trends tab shows current mood matches, based on color, mood blurb, gender, date/time of submission, and distance from you. It also compares your current mood color and blurb based on gender, location, color match, word match, and frequency. Lastly, it shows global mood trends with the most active gender (female) and color (21-1-7 C), most active location (São Paulo) and color (21-1-7 C), most popular color now (1-1-6 C) and of all time (21-1-7 C), and most popular words (color, blue, feeling, today, happy) and colors (21-1-7 C, 76-1-7 C, 1-1-6 C, 132-1-4 C).
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A Decade of Lessons in Small Business Management

As we round third plate to complete our 10th year of business at era404, it’s impossible not to reflect upon the previous decade’s successes and lessons. In fact, despite the enormous pride we have for our successes—the awards we’ve won, the opportunities we’ve been afforded, the pieces we’ve created—it was in the lessons that our company grew the most. We can only assume that the same way the triumphs and tribulations of a child’s first ten years shape his or her personality, a business uses its own experiences to analyze the risks it will take and the directions it will pursue.

The first ten years weren’t always easy.  Read more

2011 – The Year Everything Changed at FWA

Up until February 2007, FWA had almost entirely been awarding Flash websites. For 7 years, every day, a new Site Of The Day (SOTD) was being announced and it was always, almost completely, Flash deployed. The team at Ogilvy Singapore changed everything when they submitted Levi’s Copper Jeans and it went on to win SOTD on 21st February 2007. This site still stands shoulder to shoulder with the best non-Flash sites of 2011 and will always stand out as the seed of change at FWA.

For the next three years we saw the occassional plugin free site win an FWA but in 2010, the playing field was destroyed when The Wilderness Downtown landed on the FWA judges. The interactive short film immediately earned its place in FWA history as it went on to win Site Of The Year (SOTY) for 2010. Whilst raising a lot of eyebrows amongst some of FWA’s hardcore fans, I know personally and amongst the judges for SOTY that there was no doubt that Arcade Fire’s “We Used to Wait” promo site had raised the bar to a level we were not quite expecting.

2011… when everything REALLY DID change at FWA

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Pantone Moods v2.0

We’re excited to be working with Pantone again to develop a more robust version of our Moods Facebook Application. The announcement went live on Facebook on Friday and I’d love any feedback you can provide while we’re working on developing it. Your ideas can help mold this and future versions of the application.

era404 2011 Creative Reel

My design studio, ERA404 Creative Group, was pleased to launch our 2011 Creative Reel this week. Information about the reel can be found in the supplementary ERA404 newsletter (Season X, Issue II), the Press Release (ERA404: Commemorating10 Years) as well as the [d]online blog post about the rebranding effort.

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The do’s and don’ts of Flash

This article was originally published on the Firstborn site on July 1, 2011, and is written by my buddy and Flash guru, Zeh Fernando:

The do’s and don’ts of Flash

Zeh Fernando, senior developer at Firstborn, rounds up the ultimate do’s and don’ts of Flash to explain how we can improve our workflow to create powerful, rich online experiences more efficiently.

Developing fully interactive websites is an amazing experience whose technology is in a current state of change.  We’re not only seeing big changes in terms of platforms used for that purpose – HTML5 anyone? – but also in the workflow employed when developing those (so called) rich websites.I think that Flash is a particularly acute example of the latter.  The platform has evolved a lot through the years, not only in regards to what it can do, but in how one should do it.  In that sense, the rich online experiences we create can now be more powerful than ever, so here’s a few pointers on how to get it done a little more efficiently.

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