What are Sitelinks?
The links shown below some of Google’s search results (1), called sitelinks (2), are meant to help users navigate sites. Google’s systems analyze the link structure of each site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.
Google only shows sitelinks for results when they think they’ll be useful to the user. If the structure of the site doesn’t allow their algorithms to find good sitelinks, or they don’t think that the sitelinks for the site are relevant for the user’s query, Google won’t show them. At the moment, sitelinks are automated, but there are best practices site owner’s can follow, however, to improve the quality of their sitelinks.
My design studio, ERA404 Creative Group, was pleased to launch our 2011 Creative Reel this week. Information about the reel can be found in the supplementary ERA404 newsletter (Season X, Issue II), the Press Release (ERA404: Commemorating10 Years) as well as the [d]online blog post about the rebranding effort.