In 2007, an investment firm hired my studio, ERA404, to design an “Indiana Jones diary” for a global investor, as a unique way of showcasing their findings from a literacy study they conducted. Part of the project was creating a dozen or so original illustrations from his travels. One of the illustrations was of Huckleberry Finn rafting down the Mississippi River. I confess that I borrowed inspiration from an iconic book cover when creating the artwork.
A few weeks ago, a friend and colleague pointed my attention to an article on VentureBeat.com which incorporated a cropped version of this illustration. On a whim, I did a Google Image Search, and was able to find that this image has been reproduced, re-cropped, and re-used in 8 pages and 90 links worth of results, making it one of the most frequently returned images in Google searches with the keywords “huck finn river”.
If you haven’t already checked it out, the Pantone Moods Facebook application that was conceived and created by ERA404, has a history and trends tab. The trends tab shows current mood matches, based on color, mood blurb, gender, date/time of submission, and distance from you. It also compares your current mood color and blurb based on gender, location, color match, word match, and frequency. Lastly, it shows global mood trends with the most active gender (female) and color (21-1-7 C), most active location (São Paulo) and color (21-1-7 C), most popular color now (1-1-6 C) and of all time (21-1-7 C), and most popular words (color, blue, feeling, today, happy) and colors (21-1-7 C, 76-1-7 C, 1-1-6 C, 132-1-4 C).
After posting Color Psychology in Logo Design last week, I became more curious about how my studio‘s branding might be triggering different psychologies in clients. I wondered if it they’re sending out messages that might be perceived differently by men or women (see “You Work For Her”), and different cultures in different parts of the world. Read more
Diss ‘n’ Gauges: Sometimes the best response is an app!
Diss ‘n’ Gauges: Multi-Pack combines all our individual meters into one great application. Are you looking for best and funniest way to start or end (disengage from) a conversation?
The Multi-Pack includes:
- BS Detector: Is your friend talking out of their butt? Inform them (and the rest of your party) that you’re not buying it.
- Dial Down the B!tch: Is your friend acting nasty or spiteful and it’s exceeding your tolerance level? Inform them (and the rest of your party) that they need to dial it down a bit.
- Give-a-Crap Meter: Is your friend droning on and on about something that you couldn’t care less about (say, Crossfit, for instance)? Inform them (and the rest of your party) of your disinterest in a fun way.
- Hottie Finder: Looking for a great way to strike up a conversation with that beautiful girl or guy across the bar? Let our Hottie Finder act as a divining rod to direct you to them!
- Gaydar: Often find yourself in a dance club, at a karaoke hall, or on a cruise ship with no way to hone-in on the guys around you?
- Fuel Gauge: Need some help deciding if you need one more or had one too many? Here’s a quick, clever way to reply to friends when they ask if you’re ready for another round.