2011 – The Year Everything Changed at FWA

Up until February 2007, FWA had almost entirely been awarding Flash websites. For 7 years, every day, a new Site Of The Day (SOTD) was being announced and it was always, almost completely, Flash deployed. The team at Ogilvy Singapore changed everything when they submitted Levi’s Copper Jeans and it went on to win SOTD on 21st February 2007. This site still stands shoulder to shoulder with the best non-Flash sites of 2011 and will always stand out as the seed of change at FWA.

For the next three years we saw the occassional plugin free site win an FWA but in 2010, the playing field was destroyed when The Wilderness Downtown landed on the FWA judges. The interactive short film immediately earned its place in FWA history as it went on to win Site Of The Year (SOTY) for 2010. Whilst raising a lot of eyebrows amongst some of FWA’s hardcore fans, I know personally and amongst the judges for SOTY that there was no doubt that Arcade Fire’s “We Used to Wait” promo site had raised the bar to a level we were not quite expecting.

2011… when everything REALLY DID change at FWA

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Flash Indexing with External Resource Loading

flashFrom Google’s Webmaster Central:
We just added external resource loading to our Flash indexing capabilities. This means that when a SWF file loads content from some other file—whether it’s text, HTML, XML, another SWF, etc.—we can index this external content too, and associate it with the parent SWF file and any documents that embed it.

This new capability improves search quality by allowing relevant content contained in external resources to appear in response to users’ queries. For example, this result currently comes up in response to the query [2002 VW Transporter 888]:

t4-tranformations-search-result
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Google Wave: OpenSource & in a browser!

Quite incredible. Google Wave is a new tool for communication and collaboration on the web, coming later this year. Watch the demo video below, sign up for updates and learn more about how to develop with Google Wave. It’s an HTML 5 App built with the Google Toolkit and works identical on all browsers. 🙂

By the way, did you notice a movement toward natural elements for application names? Gamers have MUD. Mobile.ME users have clouds. Adobe App Developers have AIR. Google now has waves. I’m going to pioneer the use of dirtclods, I think. Just you wait, it’ll be in our vernacular soon…