A Decade of Lessons in Small Business Management

As we round third plate to complete our 10th year of business at era404, it’s impossible not to reflect upon the previous decade’s successes and lessons. In fact, despite the enormous pride we have for our successes—the awards we’ve won, the opportunities we’ve been afforded, the pieces we’ve created—it was in the lessons that our company grew the most. We can only assume that the same way the triumphs and tribulations of a child’s first ten years shape his or her personality, a business uses its own experiences to analyze the risks it will take and the directions it will pursue.

The first ten years weren’t always easy.  Read more

era404.com Reboot

era404 screenshot

I always say that the cobbler’s kids have the oldest shoes. The last relaunch of era404.com had been in 2005, before the widespread use of iOS devices (which don’t support Adobe Flash) and the release of browsers capable of supporting HTML5, CSS3 and JQuery.

For the last few years, as all designers seem to do, I kept saying “God, I really need to update our site.” As my brother Chris always says, “the second worst problem in the world is having too much work, but it’s far better than the alternative.” era404 has been fortunate in that we’ve never found ourselves with too much idle time on our hands. That said, we’ve been seriously lacking in the capacity to explore new business development and professional upkeep and maintenance on our public image. Until now. Read more

Pantone Moods v2.0

We’re excited to be working with Pantone again to develop a more robust version of our Moods Facebook Application. The announcement went live on Facebook on Friday and I’d love any feedback you can provide while we’re working on developing it. Your ideas can help mold this and future versions of the application.

era404 2011 Creative Reel

My design studio, ERA404 Creative Group, was pleased to launch our 2011 Creative Reel this week. Information about the reel can be found in the supplementary ERA404 newsletter (Season X, Issue II), the Press Release (ERA404: Commemorating10 Years) as well as the [d]online blog post about the rebranding effort.

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era404 Site Relaunched

After 10-years and a response to the new branding campaign for era404 Creative Group (read the press release here), we’ve finally relaunched our site to promote the new identity and better feature our newer work. The site will continue to be updated for the next few months, as we finish cutting our new demo reel and enhance our product offerings, but we felt it necessary to update the interface in the meantime to show the complete embrace of our new identity and updated mission.

ERA404 Rebranding

You may’ve noticed a new logo up there in the right corner of [d]online. To celebrate 10 years since I created my studio, era404 Creative Group, and because my stationery was finally running out, we felt it was time to update our brand.

Over the last decade, era404 has truly transformed from a design and development shop to one that provides comprehensive, strategic campaigns. Our best projects—the most rewarding and enjoyable ones—have spawned from relationships with clients that have fully embraced our nature as an ideas company. This is to say that when clients approach us with ideas, they hire us for more than just implementation. Rather, we’ve been privileged to be involved from Day One concepting through the complete process of strategy, design, development and continued maintenance of their campaigns. With these projects, we’ve had the pleasure of not only participating in the growth of their ideas and bringing them to life, but helping shape them with our knowledge and experience in the industry. Read more