PANTONE® Moods Widget

Maybe you’ve noticed that colorful rotating widget to the left of this post (when this post was on the home page). That cool little plug-in was created for PANTONE® as part of our Facebook Moods project. The two panels show realtime Moods posted to Facebook, and a digest of the previous day’s most popular color, keyword and city. In terms of cities and their magnitude of Moods posted, by the way, São Paulo has got us beat by almost 400%:

Popular Locations/Colors

You can see all Pantone Moods trends by clicking here, after you’ve logged in to Facebook and approved the application. And, naturally, you can see your mood show up on the widget simply by posting a new one and waiting for the widget to cycle through the most recent 15 moods posted.

Anyway, I’m curious to hear what you think about the widget. Drop me a line or post a comment below.

10 Shades of Love — An Experiment in Viral Trend-setting

When I was in middle school, one of my classmates bought a braided leather belt about 10 inches too long. The guy was always meticulously dressed so, naturally, I wondered what he was doing. The pendulous accessory hung down his khakis below the pockets and swung as he walked down the hall in a phallic, eye-drawing manner. In retrospect, it was probably a little risqué for tween fashion in the hallowed halls of my midwest alma mater, Portage North Middle School. I’ve never been too fashion-forward, nor interested in following the trends of the day, so I diverted attention from the guy and passed it off as a fashion faux-pas.

Within a week, however, I noticed a few others had adopted the strange, over-sized accouterments. Within a month, there were dozens of other braided belts accessorized over the in-crowd’s fashionable attire.  Then, it caught like wildfire an even teachers and staff were seen following the trend. I found it a little perplexing to watch the style grow in my little microcosm and attributed it to flukish nature of a town secluded from fashion. What I hadn’t realized, however, was that that, in itself, WAS fashion. This is how the world worked. Fluorescent macramé necklaces, rat tails, sillybands, metal-snapping bracelets, waterfall bangs, pegged jeans and  acid-washed jeans ruled the day. And at some point, with each of these trends, someone undoubtedly shared my befuddlement: what was going through their minds when they decided to wear that to school?

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Pantone Moods Trends

As part of the newly launched Pantone Moods Facebook application, the world-renowned color gurus asked us how we could make the social phenomenon (a quarter million moods have been posted, to date) more exciting for users. Color enthusiasts have had the ability to share their emotions and tag them with Pantone color chip values for the past three years. However, in addition to tripling the color selections (Pantone GOE, and, now, Pantone Plus and Fashion + Home libraries) and and interacting with other members, mood-posters now have the ability to share their gender and location information with the world of users online. In league with OKCupid Trends and Mint Data, Pantone Moods users can see who has posted similar moods and color chips. They can even filter down by Facebook location, gender and time of post to see whose emotional spectrum is the closest to their own.  Read more