Citarella Gothic Ultralight

I’m happy to announce that Citarella Gothic Ultralight is officially on-sale at MyFonts. Here’s the description:

About Citarella Gothic:
In seeking a strong, utilitarian gothic alternative for Helvetica, we’re left with few options for unobtrusive functionalism. As such, I decided to create the Citarella Gothic family. The ligatures are characteristic of the signage and architecture around Sarno, Italy, where the Citarella family originates. The sweeping arcs, broad counters, and clean swashes allow for the architectural design to be imbued with the warmth and humanity of its namesake.

Over time, I hope to extend the family to other weights and styles, but decided to start with the ultralight version and work my way through black. In the meantime, visit MyFonts.com to play around with the font. Your feedback is appreciated, as is, of course, your patronage.

MyFonts: Citarella Gothic Ultralight

Subway’s 110th Anniversary

To commemorate the 110th anniversary of the New York subway, the Metropolitan Transportation Authority brought back vintage train cars, giving the public a unique commuting experience.

Two vintage trains were brought back—the “Low-Voltage” train and the “Train of Many Colors”—both of which were used in the 60s until 2001.

(via Flickr)

Everything Ages Fast

What if some of the most famous online services were launched in 1959? That’s what Sao Paulo ad agency Moma imagined when the released this 3 part series of fake vintage ads for Facebook, YouTube and Skype. The “Everything Ages Fast” ad campaign is Mad Men era imagery that would look perfect in vintage copies of Esquire.