You Work For Her

A dozen years ago, I was sitting in the senior design lab at Ferris State University with the soon-to-be graduating class. Looking around the room, it was hard not to notice that I was only one of three guys in the room. My freshman year, close to fifty students had gathered in the survey courses. Whittled down to a dozen through the pressures of the program and a rigorous portfolio review, I found myself within the gender minority. In fact, all the professors of my core classes were also women.

Last fall, partially due to an increasing percentage of my studio‘s clientele being female, we rebranded the company to better appeal to women. This Spring, looking up from a dozen concurrent projects, I realized that, other than a few long-term clients from the previous decade, 100% of the projects I was working on were for women. Even those accounts built on the life and work of men were being driven and managed by female liaisons. And the digital peripherals of the design world also have afforded me the privilege of working with a rising number of women stars—notably Krystyn Heide (@SquareGirl) of SquareSpace and Caroline Schnapp (@CarolineSchnapp) of Shopify.

It makes perfect sense, when you think about it. Read more

Why Aren’t You Following Me on Pinterest?

Pin Me on Pinterest (You Have My Permission)
After noticing I only have a handful of followers on Pinterest, I recently updated my Facebook status with the question: why aren’t you following me on Pinterest? To which I received a rather snarky, but provocative reply from a friend: Because pinterest is for chicks dude.

And he’s 80% right, too. Pinterest’s user base is predominantly women. According to recent data from Google Ad Planner, as presented by Ignite Social Media, only 20% of their users are guys. Pinterest’s popularity among women in their late 20s and early 30s is illustrated (quite literally, ReadWriteWeb says) by the proliferation of images related to wedding planning and home decor.

But is Pinterest really for chicks, dude? Yes and no. Read more