Ferrolic was designed from a strong fascination for the magical material Ferro Fluid. The natural dynamics of this fluid makes that this display bridges the gap between everyday digital screens and tangible reality.
Because the fluid behaves in a unpredictable way, it is possible to give the bodies perceived in the Ferrolic display a strong reference to living creatures. It is this lively hood that enables Ferrolic to show a meaningful narrative like for instance having the creatures play tag. In addition the natural flow of the material, it can be used to form recognisable shapes and characters. Ferrolic uses these both layers in parallel in order to display scenes and transitions in an poetic, almost dance like, choreographed way.
The clocks are a bit of a prototype so far, only 24 of the devices are available at a price of about $8,000 each, making it much more of a limited edition art piece than a consumer-grade alarm clock. You can learn more here.