For the last few weeks, I’ve been working on a new identity system for my new ERA404 client, First Funds, LLC. They’re an amazing team, there, full of creative visionaries and allow let me do a lot of exploration. Their company was badly in need of a branding overhaul so the Director of Marketing approached ERA404 to create a whole new campaign.
Artistic
Peerless Literature
This week, I (with some help from Mike) installed a new sink in my bathroom. It was fairly easy, except for the coupling nut located specifically to be irksome to lefties. This certainly wouldn’t be worth a blog post except that literature that came with the new Peerless faucet was so funny. Take a look:
They also have an online version, which isn’t as well-crafted or executed as the print piece. The link is below. Oh, and if you’re interested, the faucet came out great. Here’s a picture for all you DIYers out there:
Peerless Links
Faucet Coach
Peerless Faucet
Uninstallation Demo
Faucet Coach
Peerless Faucet
Uninstallation Demo
(I’m not exactly sure why the favicon for that site is a 1980s highschool yearbook photo of some dude with a Cosby sweater)
Only in New York
Yesterday evening, when walking back to the PATH, I saw a restaurant with a kitten in the window, pining for attention. Above him, taped to the window, was a sign that said “SORRY! No pets inside the restaurant as required by the NYC Board of Health.” Apparently the owners’ pets are okay, but customers’ pets are not. In the picture you can see the kitten, sign and me. Apologies for the poor photo. Like a dolt, I didn’t have my CF card for my camera, so this picture was taken on a camera phone.
Mark Khaisman Packing Tape Art
The things people do with tape nowadays…
A little while ago, i posted some examples of the Scotch Tape People by Mark Jenkins. Well, now, take a look at the works crafted from packing tape by Ukraine-born, Philadelphia-based artist Mark Khaisman. These large archetypal images are made from layer upon layer of translucent packing tape, applied to plexiglass and then placed in front of a light box to give the image shadow and depth. Read more
High Dynamic Range Imaging
I saw the work of Pablo Marques a long time ago and was blown away by his photography. Each photo had a crispness and palette that put the whole of my personal collection to shame. I would sit and stare at his work for hours.
Thankfully, through the good people at QBN, my ego was re-vitalized by learning that the photography of Pablo Marques was generated using something called High Dynamic Range Imaging. This, coupled with patience, an eye and raw talent, can help even the most neophytic photographers to produce equally amazing pieces.
My Second Life Character
Yes, I know I’m a geek. But my lure to Second Life is more about interest in marketing and social networking opportunities than the designer to have sleek, pixel-scripted hair (my avatar has freckles, poor muscle tone and pale skin). SL has been featured in CSI:NY and The Office on TV, and in a number of new sci-fi books, and is getting major pushes from the media. The company is making a fortune and I wanted to know why.
Seadragon and PhotoSynth Demo
According to Microsoft (labs.live.com/photosynth), "the Photosynth Technology Preview is a taste of the newest – and, we hope, most exciting – way to view photos on a computer. Our software takes a large collection of photos of a place or an object, analyzes them for similarities, and then displays the photos in a reconstructed three-dimensional space, showing you how each one relates to the next. In our collections, you can access gigabytes of photos in seconds, view a scene from nearly any angle, find similar photos with a single click, and zoom in to make the smallest detail as big as your monitor. "
Photosynth Technology Preview
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