A representative will be with you shortly.

A representative will be with you shortly. Wait times can vary so stay tuned…..
That’s the ironic message boldly written at the top of the Dell Live Chat support page, next to the quirky speech bubbles and positioned over the “Feedback” link with the rotating +/- icon.

At the bottom of the screen, users can view their number in the queue waiting for assistance. I’m currently number 75. Read more

AdRants: ERA404 Viral Ad “Hottest of 2008”

This week, AdRants posted their annual “Hottest Ads” of the year, listing ERA404’s viral marketing video for author Charles Bock’s Beautiful Chidren (www.beautifulchildren.net) as one of this year’s best:
slinkyfoxvideo.jpgWatching this SlinkyFox video will toy with your emotions. First you’ll be wowed by Landie, a girl-next-door hottie who looks like she’s getting ready to shoot a porn video. Then you’ll be skeeved by the sliminess of the director, who intones cheesy, increasingly creepy questions at Landie.

Oddly, you might even marvel at Landie’s acting abilities as she reacts to the director’s pointed questions. But you will most definitely experience surprise when you find out what the whole thing is for.

Some marketers love to test the limits of what’s acceptable and tactics vary widely from country to country. But it’s a safe bet to assume actual porn is something we’re not likely to see very often in advertising. In any country.

John Hodgman Mention on Twit.TV

Upon completion and launch of John Hodgman‘s new web site, Areas of My Expertise, the author recently mentioned me and my company (ERA404) on a Twit.tv interview and pays tribute to the colors and theme-switching functionality.

For clarification, puce was mentioned in discussion of the theme switcher on the site as a hypothetical color for a third book cover/color palette/theme, not as a synonym for the ochre or “mustard” color currently employed by the More Information Than You Require theme. Puce is actually a reddish-brown.