Personally, I think it’s a good idea they didn’t decide to name the product: PMS Underwear. From the manufacturer web site:

“Suddenly, the Pantone brand is everywhere. Overuse? Maybe. But, as they say, if you can’t beat ‘em… so, over a few beers, we decided to add to the products on offer. Ladies and gentlemen, for him and for her, we present underpantones (and, of course, pantytones)! If we had our way it’s what every well-dressed designer would be wearing.”

(via Gret)