When I travel to far-off lands, I’m bemused by the oddity, the other-worldliness of ordinary grocery market shelves, where indigenous patrons must think I’m insane. I remember quite distinctly a flock (troupe? herd?) of Swiss interns—colleagues at my first dot-com gig out of college—marveling over an entire aisle of white bread. Personally, I thought they were verrückt. However when I spent a vacation in Bërn, I clearly couldn’t find one loaf of wonder bread at the nearest Coop or Migros. Read more