My company, era//404 Creative Group, just finished editing this book trailer for the new novel by Emma Donoghue, “ROOM.” The book has already been shortlisted for the 2010 Man Booker Prize and has received a ton of wonderful publicity. This video was shot in the client’s audio lab at Little, Brown and Company. The actor is the son of publisher Michael Pietsch and is actually a very good artist. Coaching a little kid to draw poorly is more difficult than it sounds, but he did a wonderful job anyway.
While I selected the script, edited the audio and directed the shoot, the editing and cinematography was done by Mike Citarella and the video was shot under the guidance and creative assistance of LBC Marketing Maven (and Craft Services for the shoot), Amanda Tobier. The official site for ROOM (www.roomthebook.com) is expected to launch next week.
This is the third video we’ve concepted for a book. The first was the viral video (NSFW) for Charles Bock’s “Beautiful Children,” which rocketed through the web with the help of Adrants and Gawker articles. The second was for Joshua Ferris’s “The Unnamed” web site, which showcases surveillance video from Grand Central Terminal.