You may’ve noticed a new logo up there in the right corner of [d]online. To celebrate 10 years since I created my studio, era404 Creative Group, and because my stationery was finally running out, we felt it was time to update our brand.
Over the last decade, era404 has truly transformed from a design and development shop to one that provides comprehensive, strategic campaigns. Our best projects—the most rewarding and enjoyable ones—have spawned from relationships with clients that have fully embraced our nature as an ideas company. This is to say that when clients approach us with ideas, they hire us for more than just implementation. Rather, we’ve been privileged to be involved from Day One concepting through the complete process of strategy, design, development and continued maintenance of their campaigns. With these projects, we’ve had the pleasure of not only participating in the growth of their ideas and bringing them to life, but helping shape them with our knowledge and experience in the industry.
While reflecting on these successes, and in an effort to promote ourselves better as a multi-disciplinary studio, we developed a creative brief of the obstacles that the previous logo presented. Part of this brief is as follows:
Not surprisingly, we quickly became our most finicky client. But with the input and feedback of our creative network, select clients whose opinions we find integral and other designers that we respect, we were able to come up with a design that we felt best satisfied the brief and the trials of our identity system from the last decade.
I’m pleased that we’ll be launching this new identity within the upcoming months and optimistic of the possibilities moving forward. I’d love to hear your feedback on the new brand—positive or negative—and look forward to learning how this repositioning will help us collaborate with clients on a more strategic and ubiquitous basis.
Special thanks to Gretchen Hehlo and Tina Roth-Eisenberg for their wisdom and patience on the hundreds of variations in palette and iconography.