The following is a list, compiled by Derek Weathersbee of Creative Market.
- “I know we’re a landscaping company, but I really don’t like green.”
- “My wife likes it in this other font I found.”
- “So I want this logo to feel modern and trendy, but also classic at the same time. I want to capture the timelessness of filmmaking while showing that we are always at the forefront of new technologies. But I definitely don’t want it to be too busy.”
- “This feels too big-city to me. Make it more home-y.”
- “I don’t like it.”
- “I love it.”
- “When I said ‘Just do your thing,’ I was really thinking…”
- “I really like what you did. But can you change [everything about it]?”
- “I like what you did. But what we’re really looking for is [unrelated thing]…”
- “We actually need 3 more main navigation links.”
- “I’ll know what I want when I see it.”
- “This type looks too Gaelic (or funky or Middle-Age) for us.”
- “There’s a mistake here. Tea leaves actually have more ridges than this.”
- “Can you use the symbol from this mark with the type from that mark?”
- “This ‘logo’ is just letters. I could have done that.”
- “Imagine the mechanisms of an evil, insane deity, mechanisms which at any time might pierce the world.”
- “I really like this logo. Can you work a cityscape in somehow?”
- “I thought you were good at this.”
- …
- “This is unacceptable.”