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July 15, 2021July 15, 2021 / Don

Kalamazon

Kalamazon

In case anyone was looking for a vector file of a mash-up between Kalamazoo and Amazon, I got you.

Kalamazon.zip

Category: Humor, Identity
May 14, 2020 / Don

Logos with Hidden Meanings

Black Cat
Killed
Piano Forest
Frankenstein Films
Twins
Newcastle Food & Wine Festival
Northwest Airlines
Yoga Australia
The Guild of Food Writers
Goodwill
Le Tour de France
Baskin Robbins
Hope for African Children Initiative
The Bronx Zoo
Spartan Golf club
Shift
Category: Identity
April 25, 2019April 25, 2019 / Don

Logofonts, by Emanuele Abrate

Bebas Neue
Bebas Neue
Myriad
Myriad
LL Brown
LL Brown
Avenir
Avenir
Avant Garde
Avant Garde
Frutiger Roman
Frutiger Roman
Helvetica Neue
Helvetica Neue
Futura BQ
Futura BQ
Pico
Pico
Segoe UI
Segoe UI
Billabong
Billabong
Alternate Gothic
Alternate Gothic
Gotham
Gotham
FreightSans Black
Freight Sans Black
Klavika
Klavika
Futura
Futura

Emanuele Abrate illustrates the typefaces used in some of the most famous brands.

Category: Identity, Informational, Typography
September 5, 2017September 5, 2017 / Don

Your logo is copied, by Ferdinand Vogler

Airbnb vs Azuma Drive-In
Beats vs Stadt Brühl
Medium vs Metrocraft Publishing
OMV vs CTV
Fila vs Ferrero
Uber vs Carl Christiansen

Read more

Category: Identity
April 4, 2016July 11, 2018 / Don

20 Horrible Types of Feedback That Every Logo Designer Dreads

20 Horrible Types of Feedback Every Logo Designer Dreads

The following is a list, compiled by Derek Weathersbee of Creative Market.

Read more

Category: Humor
April 30, 2013February 24, 2016 / Don

Color Psychology in Logo Design

Color Psychology in Logo Design

In this infographic by Muse Design, which has a curious mix of “color” and “colour” (homogenized below for your convenience), the designer provides some color commentary (so to speak) as to what colors consciously and subconsciously say: Read more

Category: Identity
January 29, 2012July 20, 2014 / Don

&

Seeing Herb Lubalin’s lovely Mother & Child logo in U & lc magazine began my obsession with ampersands. There has always been something elegant and foreign and vaguely mystical about the character. In band class, I imagined it the reverse treble clef. And in each hand-written letter from friends and relatives, I scoured their penmanship to see the nuance and personality they instilled in their own use of the ampersand. Was it the backwards 3? The pretzel? Was it rounded or squared off? Where was the baseline, the flair, the counters and eyes, the panache and bravado? What was the character of their character? Read more

Category: Typography

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