Optimum Online v. Verizon FiOS

Ever since FiOS lines were installed in Hoboken, Verizon has been fairly aggressive about getting people to switch over from Optimum. They were in the middle of a massive lawsuit that year—over a free flat-screen TV offer, phone bill cramming, pension cases, or something…who can keep track?—and they still had people going door-to-door at least once a month. Read more

ReadyBoost

I was complaining to my brother about the speed of Adobe Photoshop on my Intel Dual 3.00GHz. Even with 4GB of RAM on a 64-bit OS, dragging multiple layers and manipulating complex filters lags, and even becomes unresponsive, reducing my productivity to a crawl on high-resolution images. That’s when he mentioned ReadyBoost. Read more

True Colors, Branded Colors

After posting Color Psychology in Logo Design last week, I became more curious about how my studio‘s branding might be triggering different psychologies in clients. I wondered if it they’re sending out messages that might be perceived differently by men or women (see “You Work For Her”), and different cultures in different parts of the world. Read more

Minimalist Iota Playing Cards, by Joe Doucet

Minimalist Playing Cards minimalist-modern-playing-cards-joe-doucet minimalist-playing-cards-joe-doucet

IOTA is a deck of regulation playing cards by Joe Doucet that dallies with the idea: how much you can take away while still maintaining a playable deck? Simple geometric symbols are reductive versions of hearts, clubs, diamonds and spades. While it’s necessary to mark the back of regulation playing cards, Joe’s done so with a minimal diagonal line instead of the overly ornamental versions used at your granny’s bridge club.

Original Post on Design-Milk
(via @Greedo)