Terrence Russell published an excellent and candid article in the Wired Blog Network called “Facebook Rolls Out Highly Targeted Viral Ad System”. Here’s an excerpt:
The wait (and hype) is finally over. After weeks of speculation and red herrings, Facebook’s new ad system (imaginatively titled “Facebook Ads”), has been revealed. So, what is it? Put simply, it’s an ad system that allows businesses to track users’ activities on the web (and on Facebook) to deliver product referrals and targeted advertising. If you’ve ever wanted to use social networking to share extraneous information about your purchases and product endorsements, your time has come.
I sent him the below response recently as I’m interested in hearing his views on if the Social Networking public will accept this continued evolution of private blog-like network pages to public advertising platforms. I have conversations with designer and IA/Strategy friends quite frequently and, on the reverse side, discuss viral and non-traditional marketing opportunities with clients on almost a weekly basis (where much of emphasis is placed on blogs, Facebook, Linked In, Google Groups and other social networking ventures).
Read more