I don’t know if Dodge is a fan of the British electronica band, Faithless, or if they simply shop at the same stock audio store, but, as I tried to ignore their latest commercial during the CBS primetime line-up, something felt weirdly familiar.
I’ve liked Faithless since college and have found their Ir/Reverance disks to be the best. At the top of the list are the songs “Don’t Leave” and “Angeline”. The below sample clip was taken from Angeline.
Dodge Caravan Ad
Angeline – by Faithless
I originally created this effect for the old ERA404 web site when we were using the “Not Found” themes, but the concept was deprecated when we updated our marketing strategy. Since I really loved the result, I was happy to see a need for this script arise again during the creation of the Who is Augustine? site, created for Jonathan Safran Foer and his first novel, Everything is Illuminated. You can see the effect employed if you click on Augustine’s glasses in the link that takes you into her house.
People have asked how this was created and its actually quite simple. Rather than explain it, I’ve provided a zip for you to download to see the simple code involved. If you have questions, feel free to post comments.