Mobile Websites vs. Applications

Mobile Websites vs Applications

There’s no denying that mobile phones have grown to become an increasing part of our lives. In fact, there’s a 42% likelihood that you’re reading this newsletter on your phone or tablet device, up 10% from last March. And in most cases, mobile applications would probably be overkill for your business or brand, where a beautifully designed, responsive newsletter (such as this one) will more than suffice. However, if you’re looking for something more than emails, here are some things for you to consider.

There’s a big difference between a mobile website and a mobile application. Before you can evaluate the benefits of either, it’s important to understand the key differences between the two. Both apps and mobile websites are accessed on a handheld devices such as smartphones (e.g. iPhone, Android and Blackberry) and tablets.

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Career Tips from The Creative Group

The following five (5) tips, I found in the monthly GDUSA Newsletter and thought they might be beneficial to [d]online readers in our current economic climate:

With Mother’s Day just past, you may want to thank mom for passing along nuggets of wisdom that help on the job hunt. Following are five ideas you may have heard from her that can help you land a new role in a challenging economy:

1. “Mind Your Manners.”
This is especially important when checking in with a company’s receptionist prior to an interview: Six out of 10 hiring managers surveyed by our firm said they value their assistant’s opinion when making hiring decisions. So, go out of your way to be nice to everyone, from the executive assistant to the parking attendant, when you’re meeting with a potential employer.

2. “If You Don’t Have Anything Nice To Say… ”
There are few bigger turn-offs for hiring managers than listening to a potential employee vent about his or her former company, coworkers or boss. While you want to give authentic responses to interview questions, focus on what you bring to the table, not slights from your past.

3. “Do Your Homework.”
Researching the prospective employer is the most important step prior to applying for any job. Tailor your resume, cover letter and portfolio to the opportunity, making note of how your skills can contribute to the company’s immediate needs. In the interview, use what you learn about a firm to ask intelligent questions that demonstrate your understanding of the business.

4. “Don’t Sell Yourself Short.”
Your resume shouldn’t be a laundry list of former job duties. Instead, highlight your achievements, quantifying your contributions wherever possible. But be selective in the successes you highlight. Ultimately you want to emphasize those that are most relevant. Winning a student design competition, if you graduated a decade ago, isn’t the crowning achievement it once was.

5. “Always Send A Thank You Note.”
Yes, mom was right. Employers do pay attention. In fact, nearly nine out of 10 executives polled said sending a thank-you note can boost a person’s chances of landing a job.