plan

/ Don

AT&T Next Hustle

AT&T Hustle

This past weekend, on a trip to see my girlfriend’s family for Father’s Day, my phone was stolen. Or lost, perhaps. I really don’t know how it came to be out of my possession, but it really doesn’t change the fact that I was without a phone. In truth, I’d planned on upgrading my Apple iPhone 5, anyway, as I’d been out of contract for a few months. However, despite the manufacturer’s planned obsolescence and my excitement for new-fangled gadgetry, I still couldn’t see myself upgrading unless I absolutely needed to. I despise contributing to the e-waste problem and conspicuous consumption and teetered on the fence between keeping the phone and turning it in to AT&T for a paltry exchange payment. Read more

/ Don

A Decade of Lessons in Small Business Management

As we round third plate to complete our 10th year of business at era404, it’s impossible not to reflect upon the previous decade’s successes and lessons. In fact, despite the enormous pride we have for our successes—the awards we’ve won, the opportunities we’ve been afforded, the pieces we’ve created—it was in the lessons that our company grew the most. We can only assume that the same way the triumphs and tribulations of a child’s first ten years shape his or her personality, a business uses its own experiences to analyze the risks it will take and the directions it will pursue.

The first ten years weren’t always easy.  Read more