10 Shades of Love — An Experiment in Viral Trend-setting

When I was in middle school, one of my classmates bought a braided leather belt about 10 inches too long. The guy was always meticulously dressed so, naturally, I wondered what he was doing. The pendulous accessory hung down his khakis below the pockets and swung as he walked down the hall in a phallic, eye-drawing manner. In retrospect, it was probably a little risqué for tween fashion in the hallowed halls of my midwest alma mater, Portage North Middle School. I’ve never been too fashion-forward, nor interested in following the trends of the day, so I diverted attention from the guy and passed it off as a fashion faux-pas.

Within a week, however, I noticed a few others had adopted the strange, over-sized accouterments. Within a month, there were dozens of other braided belts accessorized over the in-crowd’s fashionable attire.  Then, it caught like wildfire an even teachers and staff were seen following the trend. I found it a little perplexing to watch the style grow in my little microcosm and attributed it to flukish nature of a town secluded from fashion. What I hadn’t realized, however, was that that, in itself, WAS fashion. This is how the world worked. Fluorescent macramé necklaces, rat tails, sillybands, metal-snapping bracelets, waterfall bangs, pegged jeans and  acid-washed jeans ruled the day. And at some point, with each of these trends, someone undoubtedly shared my befuddlement: what was going through their minds when they decided to wear that to school?

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Stuxnet: Anatomy of a Computer Virus

An infographic dissecting the nature and ramifications of Stuxnet, the first weapon made entirely out of code. This was produced for Australian TV program HungryBeast on Australia’s ABC1

Direction and Motion Graphics: Patrick Clair
Written by: Scott Mitchell
Production Company: Zapruder’s Other Films