After 10-years and a response to the new branding campaign for era404 Creative Group (read the press release here), we’ve finally relaunched our site to promote the new identity and better feature our newer work. The site will continue to be updated for the next few months, as we finish cutting our new demo reel and enhance our product offerings, but we felt it necessary to update the interface in the meantime to show the complete embrace of our new identity and updated mission.
After having recently completed a label for Brooklyn Wine Company’s Dry Sparkling wine, I was curious to see how it looked on the shelves over at Red White and Bubbly. And while, in my personal opinion, I think it looked quite magnanimous, I know there are some champagne labels that it just couldn’t compete with.
View this entire campaign here.
In light of my design studio’s new branding initiative, and based on some positive feedback about the lettering, I decided to expand the logo into a whole typeface. The font, which contains 256 glyphs and ligatures, is called era404 Regular and can be downloaded from MyFonts.com (along with my previous font, [d]online). Please only use it for personal use. Contact me (or post a comment) if you’re interested in commercial licensing of either typeface. And as always, I’d love your feedback.
This January marks the quinquennial anniversary of [d]online. That means that for the past five years, I’ve been boring you with news, product reviews, sketches, design critiques, photologs, prose, poetry and whatever mental drivel I could conjure at 2am when I should be sleeping.
It’s a milestone year for me. My studio turned 10 (and the recipient of a shiny new identity), I’ve lived in NYC for over a decade and looking back at the early posts of [d]online certainly illustrates how much I’ve changed in the past five years. Thanks to my subscribers and commenters for keeping this blog relevant and for sharing your viewpoints by email and in person. I’d love to hear what you’d like to see in the next five years of the site. Also, five years is the “Wood Anniversary,” so send me something wooden.
You may’ve noticed a new logo up there in the right corner of [d]online. To celebrate 10 years since I created my studio, era404 Creative Group, and because my stationery was finally running out, we felt it was time to update our brand.
Over the last decade, era404 has truly transformed from a design and development shop to one that provides comprehensive, strategic campaigns. Our best projects—the most rewarding and enjoyable ones—have spawned from relationships with clients that have fully embraced our nature as an ideas company. This is to say that when clients approach us with ideas, they hire us for more than just implementation. Rather, we’ve been privileged to be involved from Day One concepting through the complete process of strategy, design, development and continued maintenance of their campaigns. With these projects, we’ve had the pleasure of not only participating in the growth of their ideas and bringing them to life, but helping shape them with our knowledge and experience in the industry. Read more
A few days ago, an ad came on Hulu where Tom’s of Maine talked about their company’s philosophy. I’ve always loved this company, find their products to be top notch, and admired their philosophy. Though I’ve become increasingly irritated with companies lately making open promises about becoming green, caring about the environment and helping communities. Read more