development
Overdue Casualties of the Recession
Over the last year, a lot of the way we promote ourselves has changed. The latest casualty in this transition is Creative Hotlist, a paid service provided by Communication Arts.
As you probably remember from previous posts, I’ve whittled my periodical subscriptions from six down to two: HOW and Step Inside Design. Other than the recession itself, there are numerous reasons for this decision. Ultimately the choice was made based on one simple word: value. Read more
Joshua Ferris’s “The Unnamed”
A few weeks ago, I alluded to a web site ERA404 was creating for an author that involved original video footage from Grand Central Station (shot by the inimitable Greg Stadnik) and motion tracking movie clips with Flash video smoothing. I’m proud to say that the site for Joshua Ferris’s “The Unnamed“ (Reagan Arthur, 2010) is now live. Pop on by to see the final result. I think it came out pretty nicely…but maybe I’m biased. What do you think?
» Visit The Unnamed
» Visit ERA404’s Portfolio
Special Thanks to: Amanda Tobier, Greg Stadnik, Zeh Fernando and the author, himself, for all the original/beautiful content in the site.
DKLB BKLN
ERA404 recently had the privilege at working with the branding gurus at CO-OP Branding to develop the site for DKLB BKLN, a new luxury Brooklyn property. The site features specifications about the units and amenities, an urban exploration of Fort Greene and a host of pictures, renderings and data about the property and surrounding area.
ERA404 Launches “Eating Animals”
ERA404, who has worked with author, Jonathan Safran Foer, on The Project Museum (his personal site) and Who is Augustine? (the exploratory site for Everything is Illuminated) just launched the site for Foer’s much anticipated third book, Eating Animals (Little, Brown and Company, 11/2009). This book, though focused on the same audiences as his fiction, departs from his traditional work in that it is an exploration on his paternal concerns for meat consumption. Watch the trailer, learn about the book and author and interact in the Eating Animals forums.
Be careful, though. He has already converted Natalie Portman. You could be next…
ERA404 Relaunches BroadwayVideo.com
In 2005, Sharon Haskell contacted ERA404 to work with her on developing the portfolio site for Lorne Michaels‘ production company, Broadway Video. ERA404 previously worked with Ms. Haskell on the site for her motion, still-life and collage work, sharonhaskell.com. The site enjoyed four years of steady traffic until Broadway Video updated their branding and marketing campaign.
This is when Creative Director, Katherine Burke, returned to ERA404 to develop a new site that was in-line with the production facility’s new image. This morning, nearly four years to the day, the new site launched.
The site incorporates 80+ streaming videos in entirely dynamically loaded content, deep-linking through SWFAddress, daily news/press updates with advanced searching and RSS feeds, archival footage and information about the production facility’s legacy over the last 35 years.
ERA404 Relaunches ArthurAshe.org
Back in February of 2007, I worked with Jeanne Moutoussamy-Ashe to create the introduction and site tour for the Official Site of tennis legend, Arthur Ashe (“Honoring Ashe”). Since then, I’ve had the pleasure of designing/developing her personal photography site, a promotional video for Barack Obama, and other work. But this Spring, Ms. Moutoussamy-Ashe returned to request we redesign the complete ArthurAshe.org site (which was originally designed by Sean Lightner and the good folks at Merrill Lynch).
Take a look at the new site, here: www.arthurashe.org
And our 2007 press release: ERA404 Hired to Design Site for Tennis Legend, Arthur Ashe:
“ERA404’s team is young and energetic. They were good listeners and had the ability to grasp the needs of the client,” said Moutoussamy-Ashe. “I had a very pleasant experience.”