You Work For Her

A dozen years ago, I was sitting in the senior design lab at Ferris State University with the soon-to-be graduating class. Looking around the room, it was hard not to notice that I was only one of three guys in the room. My freshman year, close to fifty students had gathered in the survey courses. Whittled down to a dozen through the pressures of the program and a rigorous portfolio review, I found myself within the gender minority. In fact, all the professors of my core classes were also women.

Last fall, partially due to an increasing percentage of my studio‘s clientele being female, we rebranded the company to better appeal to women. This Spring, looking up from a dozen concurrent projects, I realized that, other than a few long-term clients from the previous decade, 100% of the projects I was working on were for women. Even those accounts built on the life and work of men were being driven and managed by female liaisons. And the digital peripherals of the design world also have afforded me the privilege of working with a rising number of women stars—notably Krystyn Heide (@SquareGirl) of SquareSpace and Caroline Schnapp (@CarolineSchnapp) of Shopify.

It makes perfect sense, when you think about it. Read more

DKLB BKLN

ERA404 recently had the privilege at working with the branding gurus at CO-OP Branding to develop the site for DKLB BKLN, a new luxury Brooklyn property. The site features specifications about the units and amenities, an urban exploration of Fort Greene and a host of pictures, renderings and data about the property and surrounding area.

DKLB BKLN - Intro Animation, by era//404 Creative Group, Inc.

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How To Identify and Deal With Different Types Of Clients

diy

Thanks to SwissMiss for pointing this story to my attention. From Smashing Magazine, learn tips and tricks for working with: The Passive-Aggressive, The Family Friend, The Under-Valuer, The Nit-Picker, The Scornful Saver, The ‘I-Could-Do-This-Myself’-er, The Control Freak and The Dream Client.

Of course, all MY clients are “Dream Clients”, however some of you may have to deal with these other types.