Miscellaneous

/ Don

Google Voice and Solicitations

It is with mixed emotions that my year-long search for the reason that my cell phone has been barraged with spam has finally come to an end. And the issue is equally frustrating as simple. Google is  not (entirely) to blame.

About a year ago, I added Google Voice to the cell number that I’ve had for the greater part of the decade. Since then, I started receiving 1-5 automated solicitations daily from the 678 area code. I was convinced that Google sold my number to a number of solicitors but learned from friends that use their Voice service that they hadn’t received solicitations themselves. The solicitations were robo-calls where Google Voice would only capture the last 10-seconds of the call, so I couldn’t even speak with an individual to ask them to stop hounding my number. The cell number is on the national Do Not Call registry but, as you probably guessed, illegal voice solicitors—like illegal email spammers—don’t really pay attention to such courtesies. If they have your information, there’s no stopping them. So installing Mr. Number on my phone enabled me to automatically block all calls from the 678 area code—well, actually, it answers and hangs up immediately, so the call isn’t even sent to the voice mailbox. I just had to deal with the annoying Missed Calls notifications on my phone 1-5x a day. Not bad, considering.

Two weeks ago, I started to receive calls from a 770 number where an actual attendant was leaving a voicemail for their company, a loan collections center. The attendant was looking for someone named Felicia Wallace. In calling their main line, I learned that they didn’t have my cell phone number listed in their system at all. But then it started to dawn on me. I asked them if they had my Google Voice number and, sure enough, they had it listed under a delinquent payee’s account as her home number.

The center removed my Google Voice number from their system. On a whim, I asked if these numbers were susceptible to solicitations and the attendant said that from time to time, they will provide their customers’ numbers to third parties whose services they thought their customers could use (read: they sold the numbers for cash).

So Google Voice, who must’ve acquired my number within the last few years, unwittingly passed a tainted line to their voice customers—one that had previously been sold to solicitors, or would be sold within the next year. Completely absolved of any implicit wrong-doing, it’d be advantageous for Google to run tests on the numbers to see if they’re giving their customers lines that had already been sold for solicitations. At this point, the only thing that I can do is switch my Google Voice number to another, but I’d be taking the same gamble that the new number isn’t already included on any number of solicitation databases. With this in mind, I might as well keep the current one and rely on Mr. Number, as I know that it won’t be sold in the future, at least not by the loan collections center.

But if anyone in Googleland is reading this, perhaps you can use this parable as a cautionary tale to screen new voice numbers for disease before unwittingly being a “carrier” and passing the infection to the clean, untainted lines of your customers.

/ Don

[d]online turns 5!

This January marks the quinquennial anniversary of [d]online. That means that for the past five years, I’ve been boring you with news, product reviews, sketches, design critiques, photologs, prose, poetry and whatever mental drivel I could conjure at 2am when I should be sleeping.

It’s a milestone year for me. My studio turned 10 (and the recipient of a shiny new identity), I’ve lived in NYC for over a decade and looking back at the early posts of [d]online certainly illustrates how much I’ve changed in the past five years. Thanks to my subscribers and commenters for keeping this blog relevant and for sharing your viewpoints by email and in person. I’d love to hear what you’d like to see in the next five years of the site. Also, five years is the “Wood Anniversary,” so send me something wooden.

/ Don

A Pledge to Tom’s of Maine


A few days ago, an ad came on Hulu where Tom’s of Maine talked about their company’s philosophy. I’ve always loved this company, find their products to be top notch, and admired their philosophy. Though I’ve become increasingly irritated with companies lately making open promises about becoming green, caring about the environment and helping communities. Read more

/ Don

Ecommerce and Tolerance

I’ve ranted verbosely in the past about the customer service industry going down the tubes (Adventures in Small Business Banking, One Voice, A Representative Will Be With You Shortly, Network Solutions is Utter Garbage, and recently, Guaranteed Value vs. Value Assessments) where much was stemming from experiences with online orders, so the following short tirade will certainly not seem out of character.

In an industry where 90% of the transaction is automated and inexpensive, unlike that of real estate, used car sales or even graphic design, it would seem pretty obvious that the best way to retain ecommerce customers is through a gratifying and easy online experience. If I collected money from a client under the agreement that I would deliver a design work on-time, I could assume the client would be dissatisfied when I followed up with a form letter informing them of upcoming truancy.

Their anger might even be compounded if the letter was cold, impersonal and offered no explanation for the reason of this delay—other than the fact that the issue was on my end and I’m working on it. To further add insult to the client, I might also include that I couldn’t tell them how long the delay was, except that it could be as short as 12 hours. Not communicating the reason for an issue, but sending a templated response informing the client of the second best possible scenario (other than the product being delivered on-time) is an empty method to pacify the disgruntled. I certainly understand that not all industries can quantify this equally, so providing graphic design services and mailing a widget from a colossal warehouse do not perfectly correlate. However I do think that expectations correlate, customers—particularly in a competitive market—correlate, and the services-for-cash system correlates.

Read more

/ Don

Guaranteed Value vs. Value Assessments (or MyPanera vs. My Starbucks Rewards)

Due to recent conversations that I’ve had with clients in friends, I’ve been thinking a lot about consumer behavior surrounding discounted items. One of my clients attests the following, which I found the be pretty interesting:

The current emphasis on web coupons and social site tie ins neglects another fundamental rule of retailing: guaranteed value. We tend to buy high-priced items at discount because we perceive that we are getting a good deal. But the same psychology works in reverse sometimes. We believe we are being overcharged unless we are getting a discount. Without guaranteed value, we tend to decide to purchase at the last moment, or decide not to purchase in advance because we assume or fear the price will be too high.

In this argument, he goes on to note spending habits on airline tickets, hotel rooms, Netflix and other luxury items like those offered by Groupon. Granted, I’m giving you a snippet of this client’s argument without the full context, but the point is pretty clear. The notion of discounts genuinely changes buying habits for certain items and services. It’s absolutely true that I may decide which mode of transportation (much less which airline) to book for a family vacation. The airline industry, particularly with the emergence of discount fliers like Ryan Air and jet blue, show a pristine example of buying habits and how discounts dissuade consumers from spending money on what once was a pretty average price. However, this mentality certainly doesn’t work for all purchases. Read more