Italian graphic designer Emanuele Abrate has come up with an interesting project titled ‘Who Designed it?’, in which he substitutes wordmarks of famous logos with the names of the designers and agencies who created them.
In case anyone was looking for a vector file of a mash-up between Kalamazoo and Amazon, I got you.
Emanuele Abrate illustrates the typefaces used in some of the most famous brands.
After posting Color Psychology in Logo Design last week, I became more curious about how my studio‘s branding might be triggering different psychologies in clients. I wondered if it they’re sending out messages that might be perceived differently by men or women (see “You Work For Her”), and different cultures in different parts of the world. Read more