Since August 2010, [d]online Medium has been downloaded 13,643 times on dafont.com. Since January 2011, era404 Regular has been downloaded 7,619 times. And as I watched these numbers continue to rise, a collective 21,000 downloads of my typefaces, I began to wonder if people were only downloading them because they were free or if people liked them enough to spend some money on them.
In light of my design studio’s new branding initiative, and based on some positive feedback about the lettering, I decided to expand the logo into a whole typeface. The font, which contains 256 glyphs and ligatures, is called era404 Regular and can be downloaded from MyFonts.com (along with my previous font, [d]online). Please only use it for personal use. Contact me (or post a comment) if you’re interested in commercial licensing of either typeface. And as always, I’d love your feedback.
God I really, REALLY wish they seized this opportunity to get rid of Continental’s dated globe icon. It looks like all they did was change the font to a Gothic face and call it a day. What a waste of a great chance to reinvent themselves.
If you could redesign any brand, which would it be? This was the question asked of Base, a Brussels-based design firm, recently by Viewpoint magazine, The Future Laboratory’s bi-annual magazine about trends, brands, futures, and market strategies. Read their blog post, here.
In light of Jacob Cass’s wonderful article on “Why logo design does not cost $5.00” and the viral video on “The Vendor-Client Relationship – in Real-world Situations”, Fischstix forwarded me this lovely exchange between Australian author and freelance designer and a former Ogilvy business developer turned entrepreneur. The only reason I laugh is because I’ve been in this situation all too often and laughing hides the anger.