My design studio, ERA404 Creative Group, was pleased to launch our 2011 Creative Reel this week. Information about the reel can be found in the supplementary ERA404 newsletter (Season X, Issue II), the Press Release (ERA404: Commemorating10 Years) as well as the [d]online blog post about the rebranding effort.
Design
The New era404 Stationery Goes to Press
This afternoon, I had the pleasure of taking a press run to PermaGraphics to watch the production of the new era404 stationery. Mike Caloni, the founder of the 13-year-old printing firm, led me on a tour through the facility, starting with the 70-year-old duplicator his mother bought to print wedding paperie at their kitchen table, and ending with the incredible Komori 6-Color press (you can see one in action here). Our business cards are a #130lb Cover, far too thick for the in-house Heidelberg presses. Operators Pete and Frank even let me nit-pick to get the spectrometer below .03 difference between the letterhead and buisness card stock (in fact, they seemed eerily content with my perfectionism).
PermaGraphics obviously has a passion for their craft—an increasingly rare trait in an industry squeezed financially by the eVendors—and provides more than competitive rates for the New York City metro area. I highly recommend the quality and professionalism of their services. And Mike is genuinely a great guy. More photos after the jump.
era404 Site Relaunched
After 10-years and a response to the new branding campaign for era404 Creative Group (read the press release here), we’ve finally relaunched our site to promote the new identity and better feature our newer work. The site will continue to be updated for the next few months, as we finish cutting our new demo reel and enhance our product offerings, but we felt it necessary to update the interface in the meantime to show the complete embrace of our new identity and updated mission.
Sensual Champagne Bottles
After having recently completed a label for Brooklyn Wine Company’s Dry Sparkling wine, I was curious to see how it looked on the shelves over at Red White and Bubbly. And while, in my personal opinion, I think it looked quite magnanimous, I know there are some champagne labels that it just couldn’t compete with.
View this entire campaign here.
era404 Regular – Typeface
In light of my design studio’s new branding initiative, and based on some positive feedback about the lettering, I decided to expand the logo into a whole typeface. The font, which contains 256 glyphs and ligatures, is called era404 Regular and can be downloaded from MyFonts.com (along with my previous font, [d]online). Please only use it for personal use. Contact me (or post a comment) if you’re interested in commercial licensing of either typeface. And as always, I’d love your feedback.
ERA404 Rebranding
You may’ve noticed a new logo up there in the right corner of [d]online. To celebrate 10 years since I created my studio, era404 Creative Group, and because my stationery was finally running out, we felt it was time to update our brand.
Over the last decade, era404 has truly transformed from a design and development shop to one that provides comprehensive, strategic campaigns. Our best projects—the most rewarding and enjoyable ones—have spawned from relationships with clients that have fully embraced our nature as an ideas company. This is to say that when clients approach us with ideas, they hire us for more than just implementation. Rather, we’ve been privileged to be involved from Day One concepting through the complete process of strategy, design, development and continued maintenance of their campaigns. With these projects, we’ve had the pleasure of not only participating in the growth of their ideas and bringing them to life, but helping shape them with our knowledge and experience in the industry. Read more