concepting

/ Don

56 Months of Pantone Moods

If you haven’t already checked it out, the Pantone Moods Facebook application that was conceived and created by ERA404, has a history and trends tab. The trends tab shows current mood matches, based on color, mood blurb, gender, date/time of submission, and distance from you. It also compares your current mood color and blurb based on gender, location, color match, word match, and frequency. Lastly, it shows global mood trends with the most active gender (female) and color (21-1-7 C), most active location (São Paulo) and color (21-1-7 C), most popular color now (1-1-6 C) and of all time (21-1-7 C), and most popular words (color, blue, feeling, today, happy) and colors (21-1-7 C, 76-1-7 C, 1-1-6 C, 132-1-4 C).
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/ Don

Tebowski

This is a sketch I created this weekend that I was thinking about submitting to one of those t-shirt contests online. Let me know what you think. If enough people like/comment/share it, perhaps I’ll enter a contest. Otherwise, it was just a fun exercise in drawing and bad punning.

/ Don

ERA404 Rebranding

You may’ve noticed a new logo up there in the right corner of [d]online. To celebrate 10 years since I created my studio, era404 Creative Group, and because my stationery was finally running out, we felt it was time to update our brand.

Over the last decade, era404 has truly transformed from a design and development shop to one that provides comprehensive, strategic campaigns. Our best projects—the most rewarding and enjoyable ones—have spawned from relationships with clients that have fully embraced our nature as an ideas company. This is to say that when clients approach us with ideas, they hire us for more than just implementation. Rather, we’ve been privileged to be involved from Day One concepting through the complete process of strategy, design, development and continued maintenance of their campaigns. With these projects, we’ve had the pleasure of not only participating in the growth of their ideas and bringing them to life, but helping shape them with our knowledge and experience in the industry. Read more