ERA404 Rebranding

You may’ve noticed a new logo up there in the right corner of [d]online. To celebrate 10 years since I created my studio, era404 Creative Group, and because my stationery was finally running out, we felt it was time to update our brand.

Over the last decade, era404 has truly transformed from a design and development shop to one that provides comprehensive, strategic campaigns. Our best projects—the most rewarding and enjoyable ones—have spawned from relationships with clients that have fully embraced our nature as an ideas company. This is to say that when clients approach us with ideas, they hire us for more than just implementation. Rather, we’ve been privileged to be involved from Day One concepting through the complete process of strategy, design, development and continued maintenance of their campaigns. With these projects, we’ve had the pleasure of not only participating in the growth of their ideas and bringing them to life, but helping shape them with our knowledge and experience in the industry. Read more

Adobe Suite CS5 Tricks – Noble Desktop

I had the pleasure of attending Noble Desktop‘s training of Adobe Suite CS5 on November 8th, so I can learn a bunch of tricks and tips new to more recent versions of Adobe’s famed suite. The hour-long seminar was led by Noble Desktop’s “Dan” who also maintains their site and occasional freelance gigs. Dan skillfully and quickly walked us through a number of features that have been added to the creative suite for Adobe Illustrator, Adobe InDesign and Adobe PhotoShop. Because I currently don’t have the new suite and I know I will forget these tricks shortly, as well as the fact that the AIGA NY event had limited seating and many [d]online readers aren’t members of the AIGA or reside in NYC, I thought It might be nice to share some of these tips with you here while simultaneously documenting them for my failing memory. Read more

Creative Shopping Bags

I’m a sucker for creative packaging design. I think that’s the reason my mom sends these forwards to me. There is so much creativity when it comes to these that I’m simultaneously envious that I didn’t think of them and reverential for the designers who did. But maybe that’s how we’re supposed to feel. If, one day, my company is hired by a client to do packaging design, I’m excited to see what sort of creative ideas we can design together.

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Typeface T-Shirts

These shirts that were designed to have the silhouette of 5 famous typefaces; Helvetica, Caslon, Baskerville, Courier, and Cooper Black.

In the world of typography, terms such as typeface, character, body, etc are used to describe the form of a letter. The reason why they use expressions closely related to a human body, is perhaps because each different letter has a distinct quality and personality, in a similar way that us humans are all unique.

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